UPITS 2025, set for September 25–29 at Greater Noida’s India Expo Mart, will spotlight Uttar Pradesh’s cultural wealth and tourism potential. A 465 sqm pavilion will feature AR tours, app-based navigation, local crafts, and live folk performances. The event aims to attract global visitors and investors through heritage circuits and tourism-tech experiences. UPITS marks a major step in making Uttar Pradesh a globally recognized tourism and investment destination.