Italy is set to generate €237 billion from tourism in 2025, supporting over 3.2 million jobs, per a WTTC report. International visitors are expected to spend €60.4 billion, while domestic travel remains strong at €124.6 billion. With renewed focus on sustainability, innovation, and cultural experiences, Italy is positioned as a global tourism leader. Rome will also host WTTC’s Global Summit, reflecting the country’s industry leadership.