Greece is leading the Balkan tourism wave into Italy, with over 254,000 Greeks visiting in early 2025—a 7.3% rise from last year. Destinations like Rome, Florence, Venice, Bologna, and Turin are seeing increased footfall and spending. Greek visitors contributed €367 million in 2024, supporting Italy’s cultural, hospitality, and luxury sectors. Strengthened air links, cultural ties, and active promotions continue to drive this valuable travel trend.