Ireland advanced its North American tourism strategy at GTM Fort Lauderdale 2025, engaging top travel advisors through one-on-one meetings and curated networking events. With over 2 million U.S. visitors in 2023, Ireland aims to remain a top travel pick. Four Irish tourism companies partnered with Tourism Ireland to build meaningful advisor relationships, promote unique offerings, and ensure Ireland’s rich heritage and landscapes continue to captivate the North American travel market.