A 2025 survey of travel advisors shows North America (39%) and Europe (34%) dominate bookings, as bucket list trips and cultural curiosity drive demand. Rising airfares and fewer direct flights challenge European travel, prompting longer, more meaningful vacations. Meanwhile, 60% of advisors express interest in AI tools to streamline planning. As technology and consumer behavior evolve, the travel industry must adapt with efficiency, personalization, and experience-first strategies.
North America, Europe Lead Travel Trends Amid AI-Driven Shifts

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com