Spain is spotlighting lesser-known destinations like La Rioja, Extremadura, and El Hierro as part of a conscious tourism shift. As overtourism impacts hotspots like Barcelona, these tranquil regions offer rich culture, nature, and fewer crowds. From UNESCO sites to wild coastlines, Spain encourages travelers to explore responsibly. The move supports local economies while preserving heritage and ecosystems—shaping a future of sustainable, meaningful travel experiences across the country’s underexplored gems.