At IBTM World 2025 in Barcelona, countries like the US, UAE, Sweden, Singapore, and the Netherlands are unveiling cutting-edge event destinations and technology. First-time exhibitors from Latin America, Scandinavia, and beyond are showcasing advanced MICE offerings, while tech firms like Dryfta and vFairs introduce smart planning tools. The show highlights sustainability, immersive venues, and hybrid solutions—solidifying IBTM World’s role as a global leader in shaping the future of events.