Indonesia has unveiled its “Wonderful Indonesia” tourism campaign in Rome, showcasing the nation’s culture and natural beauty through open bus tours and high-traffic outdoor ads. Running through July, the initiative targets Italian travelers with immersive visuals and highlights destinations like Bali, Borobudur, and Lake Toba. The campaign aligns with Indonesia’s sustainable tourism goals and rising European interest, aiming to boost visitor numbers and promote eco-friendly, culturally rich travel experiences.