Hays Travel has appointed Tricia Birmingham as Commercial Director, effective 1 September 2025. A seasoned expert in long-haul and cruise sectors, Birmingham joins from Fred. Olsen Travel and brings decades of industry experience, including roles at Gold Medal. Based in Sunderland, she will help drive commercial strategy and growth. The appointment reflects Hays Travel’s focus on expanding its tour, cruise, and long-haul offerings amid evolving customer travel preferences.