Thailand’s new “Half-Half Thai Travel” scheme launches July 1, 2025, offering up to 3,000 Baht nightly subsidies to Thai citizens and attracting over 34,000 participating tourism businesses. Designed to revive domestic tourism, the program supports hotels, transport, dining, and attractions nationwide. With 500,000 travel entitlements available, the initiative promises economic relief and encourages Thais to explore their homeland while strengthening the local tourism industry’s recovery.