Luxembourg is redefining tourism with a strategic focus on smart, sustainable, and selective travel. Through its “Vivre l’instant” campaign, the country highlights authentic experiences across regions like Moselle, Mullerthal, Guttland, Oesling, and the Industrial South. With investments in eco-tourism, digital tools, and free public transport, Luxembourg promotes longer, off-season stays. Its growing role in business events and cross-border cooperation further reinforces its emerging identity as a model for sustainable travel.