ABTA celebrates 75 years of supporting UK holidaymakers and shaping global travel trends. Since 1950, the association has championed consumer protection, travel standards, and business support. From seaside getaways to global adventures, ABTA has guided industry shifts and crises—from Fiesta Tours’ collapse to COVID-19. With evolving travel habits and technology, ABTA continues its mission to inspire confidence and trust for future generations of travelers and businesses alike.