UN Tourism has launched the “Safe Destinations Challenge” under its SAFE-D initiative to strengthen crisis preparedness across European tourism. The challenge addresses threats like climate hazards, health crises, and cyber threats. It invites startups, SMEs, and institutions to submit resilience-building solutions by 31 October 2025. With Europe welcoming 747 million tourists in 2024, the initiative promotes a safer, sustainable future for global travel amid escalating environmental and geopolitical risks.