A new BCG report projects global leisure travel to triple by 2040, reaching $15 trillion—driven by rising domestic tourism and expanding middle classes in markets like India and Vietnam. India stands out with 12% annual domestic growth, fueled by Millennials and Gen Z seeking personalized, meaningful travel. Trends like bleisure, solo trips, and AI-assisted planning are reshaping global tourism, urging businesses to adapt for an experience-driven, tech-enabled travel future.
India, Vietnam, Emerging Markets to Triple Global Leisure Travel by 2040

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com