Cebu is set to launch major MICE infrastructure, including the SMX Convention Center, SM Seaside Arena, and Mactan Expo Center, reinforcing its global appeal. These developments will be spotlighted during the Cebu Tourism Forum on June 26, 2025. Backed by business leaders and government, Cebu aims to become a premier meetings destination, blending world-class venues with rich culture and strategic location to drive MICE growth across Southeast Asia.