Dubai welcomed over 8.68 million international tourists between January and May 2025, marking a 7% increase year-on-year. Key source markets included the Middle East and Australia. Hotel occupancy hit 83%, supported by 825 active properties. Tourists stayed an average of 3.8 nights, with strong performance in room revenue and pricing. Dubai’s appeal across global markets, coupled with growing infrastructure, reinforces its leadership in international tourism and hospitality excellence.