A Visa-Ipsos survey reveals evolving travel trends to Greece, with U.S. tourists leading in spending, averaging $3,500 per trip. Preferences include nightlife, live music, and luxury stays. Travelers increasingly rely on AI tools like ChatGPT for planning, and 90% book last-minute. Athens, Crete, and the South Aegean are top picks. Environmental awareness is rising, and many pair Greece with Italy or Spain, boosting its appeal for multi-destination European holidays.