Orlando welcomed over 75.3 million visitors in 2024—a 5.9% rise—fueled by international marketing, expanded air connectivity, and major attractions like Universal’s Epic Universe. Tourism gains included rising global arrivals, MICHELIN-starred dining, luxury retail additions, and hotel developments. With FIFA matches, new flight routes, and theme park innovations, Orlando strengthened its position as a leading travel destination for entertainment, shopping, sports, and hospitality, setting the stage for continued growth in 2025.