Wisconsin achieved its highest-ever tourism impact in 2023, generating $25.8 billion amid a historic nationwide travel surge. Surging visitor spending, strong job creation, and robust local demand propelled it alongside California, Florida, and Texas. Regional hotspots like Fox Cities also set records. As travel rebounded across the U.S., Wisconsin’s rise showcases the Midwest’s growing appeal in America’s most successful tourism year to date.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com