Kenya’s tourism industry is projected to generate KSh1.2 trillion in 2025, a 24% jump from pre-pandemic levels, contributing over 7% to GDP and supporting 1.7 million jobs. Driven by domestic travel, global safari demand, and major infrastructure upgrades, Kenya is cementing its position as a top tourism destination. Sustainable tourism practices will further fuel growth, aiming for KSh1.8 trillion by 2035.