HSMAI has released the 7th Edition of its Hospitality Digital Marketing Essentials, a vital resource for professionals pursuing CHDM certification. Reflecting shifts in AI, OTT, and revenue strategies, the guide adds four new chapters on trends shaping hospitality marketing. With an increased focus on personalization, data analytics, and digital transformation, it equips hospitality leaders to drive engagement, optimize revenue, and meet evolving guest expectations in a tech-first landscape.