OpenAI is working to make its AI more personalized, which could help travelers with anticipatory assistance. While tech giants like Google, Microsoft, and Apple have device ecosystems that boost their AI assistants, OpenAI mostly operates through its app—until now. The company plans to enter the device market by acquiring Jony Ive’s design firm for $6.5 billion, aiming to create hardware that integrates AI deeply, similar to Apple’s AI features on the iPhone.