Saudi Arabia has launched TOURISE, a bold global platform uniting public and private leaders to reshape the future of tourism. Anchored by a high-level advisory board, it will drive investment, innovation, and sustainability. The inaugural invite-only summit will be held in Riyadh, November 11–13, with year-round initiatives and awards recognizing excellence across the tourism sector. TOURISE aims to build a more resilient, connected, and inclusive global travel ecosystem.