Aseer Development Authority showcased its growth at Arabian Travel Market 2025, forming key partnerships with Saudia Airlines, the Global Sustainable Tourism Council, Al Matar Group, Seyaha, and MyTable. These alliances aim to boost tourism, investment, and visitor experiences in Aseer. CEO Hashim Al Dabbagh emphasized the region’s commitment to sustainable, year-round cultural and eco-tourism, marking a new phase of growth and collaboration.