Rory McIlroy’s commitment to the 2025 and 2026 Australian Opens in Melbourne is a game-changer for global tourism. The events, hosted at Melbourne’s iconic Sandbelt courses, will boost Victoria’s $40 billion tourism economy, attracting international visitors, increasing hotel bookings, and driving airline demand. This high-profile golf tourism boom showcases Melbourne as a premier sports destination, ensuring long-term economic growth and global exposure.