Cheval Collection has launched its first loyalty programme, CHEVAL DISCOVERY, in partnership with Global Hotel Alliance. The programme offers exclusive perks like special rates, upgrades, flexible check-in/out, and DISCOVERY Dollars redeemable across GHA’s global portfolio. Designed to enhance guest experience, the tiered membership rewards frequent stays with greater benefits, strengthening Cheval’s commitment to personalised luxury and global travel convenience.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com