The Vietnam National Tourism Administration is launching a campaign in 2025 to boost tourism from Europe, with events in France, Italy, and Switzerland. The initiative highlights Hue’s cultural heritage, including its royal court music and culinary legacy. A new direct flight from Milan to Hanoi, starting July 2025, is expected to attract more European tourists. The campaign aims to foster cultural exchange and strengthen Vietnam’s global tourism presence.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com