Chinese outbound tourism surged during the May Day 2025 holiday, with hotel bookings up 103% year-on-year, led by destinations like Japan, UAE, and Italy. Dida’s latest report highlights a shift toward short-haul, premium travel and rising demand for personalized experiences. As global tourism rebounds, China emerges as a key driver, with Dida’s tech-powered distribution playing a pivotal role in connecting travelers to bespoke, luxury experiences worldwide.