The USTOA’s Sustainability is Responsibility (SIR) Summit in Valencia, Spain, focused on advancing sustainable tourism through cross-sector collaboration. Attendees discussed environmental challenges, societal well-being, and public-private partnerships. The event featured workshops, a “Sustainable Solutions Hackathon,” and tours showcasing Valencia’s sustainability efforts. The 2026 SIR Summit will be hosted in Jordan, highlighting the country’s commitment to sustainability in tourism.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com