Marriott International has agreed to acquire the lifestyle brand citizenM for $355 million, expanding its select-service and lifestyle offerings. CitizenM, known for its tech-driven accommodations and design-focused spaces, operates 36 hotels globally, with more under development. The acquisition strengthens Marriott’s portfolio and enhances its global reach, leveraging its Marriott Bonvoy platform and development engine. The transaction is expected to close in 2025, with potential future earn-out payments based on brand growth.