UAE-based Global Hotel Alliance (GHA) has expanded its Green Collection by 150%, growing from 189 to 472 properties since its launch in March 2023. The collection, featuring eco-certified hotels, emphasizes sustainability with certifications from bodies like EarthCheck and Green Globe. In 2024, Green Collection properties saw longer stays, higher spending, and a 16% increase in total stays. GHA also achieved EarthCheck certification for its Dubai office, marking a significant milestone.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com