Thailand is poised to break tourism records in 2025, fueled by global interest from HBO’s The White Lotus, filmed in Koh Samui. The surge in international arrivals, along with enhanced promotional efforts and Thailand’s cultural appeal, positions the country for a landmark year. Popular media, including The White Lotus and previous hits like The Beach, continue to drive global tourism to Thailand’s stunning landscapes and luxury resorts.
Thailand’s tourism surges in 2025, boosted by White Lotus fame

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com