With Indian outbound travel set to surge 230% by 2027, Germany has allocated €2 million for India-focused marketing in 2025. The campaign targets romantic getaways, cultural tourism, and eco-travel through themes like Romantic Germany, Cultureland, and Embrace German Nature. Enhanced air connectivity, rising Indian tourist stays, and a push for sustainable, immersive experiences position Germany as a top choice for modern Indian travellers.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com