At WTM Latin America 2025, ABIH-RN showcased Rio Grande do Norte’s tourism growth, with 60,000 hotel beds and major investments like the Redinha Tourist Complex in Natal. With infrastructure upgrades, increased safety, and a 26% rise in international tourism, the region is booming. Upcoming events like São João and Carnatal promise to boost tourism further, supported by partnerships with CVC, Azul Viagens, and Decolar.