Brazil’s tourism is thriving, with a 57% growth in foreign visitors, expected to surpass 7 million tourists in 2025. Marcelo Freixo, Embratur’s president, highlighted the nation’s record-breaking 2024, with 6.77 million tourists and $7.3 billion in spending. The country could even reach 8 million tourists by 2027, two years ahead of the National Tourism Plan. Despite new visa requirements, Freixo assures minimal impact on tourism, with electronic visas issued swiftly.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com