Fiji recorded over one million tourists in 2024, marking its best-ever year. India emerged as a top 10 source market, growing above the national average. Tourism Fiji is leveraging cultural ties, visa-free access, and collaborations with Indian carriers, OTAs, and Bollywood to boost engagement, especially in tier-2 and tier-3 cities. With its “Happy Passport” campaign and focus on immersive experiences, Fiji targets quality, experiential travel from India.