Luberon Tourism is targeting high-end Indian travellers through focused promotions in Mumbai and Bangalore. Emphasising serenity and exclusivity, Luberon—known for its hilltop villages and lavender fields—caters to luxury-seeking families and couples. With just 45 upscale hotels, it appeals to repeat visitors seeking authentic, crowd-free French escapes. Director Franck Delahaye highlighted Bangalore as a key market, with plans to expand outreach to Delhi, positioning Luberon as a refined travel destination.