Marriott International plans to double its Four Points Flex by Sheraton portfolio in Europe by 2026, expanding from 25 to over 50 properties. The brand, launched in 2023, is Marriott’s fastest-growing midscale segment, with recent expansions in the UK, Türkiye, Italy, and Germany. Future growth includes debuts in Austria and France, additional openings in Germany, Italy, the UK, and Türkiye, and further expansion in Denmark.
Marriott to Double ‘Four Points Flex’ Hotels in Europe

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com