Marriott International plans to double its Four Points Flex by Sheraton portfolio in Europe by 2026, expanding from 25 to over 50 properties. The brand, launched in 2023, is Marriott’s fastest-growing midscale segment, with recent expansions in the UK, Türkiye, Italy, and Germany. Future growth includes debuts in Austria and France, additional openings in Germany, Italy, the UK, and Türkiye, and further expansion in Denmark.