Geelong is set for a tourism boost with the $75 million expansion of Novotel Geelong. The new 11-story tower will add 134 rooms, taking the hotel’s total to 243—making it the city’s largest. Featuring luxury suites, a wellness centre, dining options, and 1,200 square metres of event space, the project positions Geelong as a hub for both business and leisure travel, creating jobs and strengthening its visitor economy.