{"id":48793,"date":"2026-07-13T14:00:00","date_gmt":"2026-07-13T08:30:00","guid":{"rendered":"https:\/\/www.tboacademy.com\/blog\/?p=48793"},"modified":"2026-07-13T12:25:07","modified_gmt":"2026-07-13T06:55:07","slug":"human-trust-still-beats-ai-in-travel","status":"publish","type":"post","link":"https:\/\/www.tboacademy.com\/blog\/human-trust-still-beats-ai-in-travel\/","title":{"rendered":"Human trust still beats AI in travel"},"content":{"rendered":"\n

A new tourism study has found that while AI is making travel planning faster, many travellers still prefer recommendations backed by real human experiences. Researchers found that emotional connection, local knowledge and authentic insights remain key factors in building trust. The findings suggest the future of travel lies in combining artificial intelligence with genuine human expertise rather than relying solely on automated recommendations<\/p>\n","protected":false},"excerpt":{"rendered":"

A new tourism study has found that while AI is making travel planning faster, many travellers still prefer recommendations backed by real human experiences. Researchers found that emotional connection, local knowledge and authentic insights remain key factors in building trust…. 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