{"id":47834,"date":"2026-07-05T11:33:00","date_gmt":"2026-07-05T06:03:00","guid":{"rendered":"https:\/\/www.tboacademy.com\/blog\/?p=47834"},"modified":"2026-07-04T16:31:59","modified_gmt":"2026-07-04T11:01:59","slug":"thailand-shifts-focus-to-high-value-tourism-growth","status":"publish","type":"post","link":"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/","title":{"rendered":"Thailand shifts focus to high-value tourism growth"},"content":{"rendered":"\n<p>Thailand is repositioning its tourism strategy by prioritising high-value international visitors over mass tourism. The Tourism Authority of Thailand aims to increase visitor spending, promote sustainable travel, strengthen air connectivity, and encourage travel to emerging destinations. The strategy also focuses on premium experiences and digital transformation, reinforcing Thailand&#8217;s long-term vision of sustainable tourism growth and greater resilience in the global travel market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thailand is repositioning its tourism strategy by prioritising high-value international visitors over mass tourism. The Tourism Authority of Thailand aims to increase visitor spending, promote sustainable travel, strengthen air connectivity, and encourage travel to emerging destinations. The strategy also focuses&#8230; <a class=\"more-link\" href=\"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":4,"featured_media":47835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":"","source":"Pexel"},"categories":[19297,2167],"tags":[4761,19699,341,2449,13107,2431],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thailand shifts focus to high-value tourism growth - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thailand shifts focus to high-value tourism growth - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy\" \/>\n<meta property=\"og:description\" content=\"Thailand is repositioning its tourism strategy by prioritising high-value international visitors over mass tourism. The Tourism Authority of Thailand aims to increase visitor spending, promote sustainable travel, strengthen air connectivity, and encourage travel to emerging destinations. The strategy also focuses... Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-05T06:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-04T11:01:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tboacademy.com\/blog\/wp-content\/uploads\/2026\/07\/New-Project-2026-07-04T120136.643.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"303\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Anamika Chauhan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anamika Chauhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/\",\"url\":\"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/\",\"name\":\"Thailand shifts focus to high-value tourism growth - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.tboacademy.com\/blog\/#website\"},\"datePublished\":\"2026-07-05T06:03:00+00:00\",\"dateModified\":\"2026-07-04T11:01:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.tboacademy.com\/blog\/#\/schema\/person\/6bb8368d4a451d7f4cbf13c0f9d1ed3f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blogs\",\"item\":\"https:\/\/www.tboacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thailand shifts focus to high-value tourism growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tboacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.tboacademy.com\/blog\/\",\"name\":\"Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tboacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tboacademy.com\/blog\/#\/schema\/person\/6bb8368d4a451d7f4cbf13c0f9d1ed3f\",\"name\":\"Anamika Chauhan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tboacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/430e3ef549879d5544a3bcfc15e8c881?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/430e3ef549879d5544a3bcfc15e8c881?s=96&d=mm&r=g\",\"caption\":\"Anamika Chauhan\"},\"description\":\"Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com\",\"sameAs\":[\"https:\/\/www.tboacademy.com\/\"],\"url\":\"https:\/\/www.tboacademy.com\/blog\/author\/anamika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thailand shifts focus to high-value tourism growth - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/","og_locale":"en_US","og_type":"article","og_title":"Thailand shifts focus to high-value tourism growth - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy","og_description":"Thailand is repositioning its tourism strategy by prioritising high-value international visitors over mass tourism. The Tourism Authority of Thailand aims to increase visitor spending, promote sustainable travel, strengthen air connectivity, and encourage travel to emerging destinations. The strategy also focuses... Continue Reading &rarr;","og_url":"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/","og_site_name":"Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy","article_published_time":"2026-07-05T06:03:00+00:00","article_modified_time":"2026-07-04T11:01:59+00:00","og_image":[{"width":600,"height":303,"url":"https:\/\/www.tboacademy.com\/blog\/wp-content\/uploads\/2026\/07\/New-Project-2026-07-04T120136.643.webp","type":"image\/webp"}],"author":"Anamika Chauhan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anamika Chauhan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/","url":"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/","name":"Thailand shifts focus to high-value tourism growth - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy","isPartOf":{"@id":"https:\/\/www.tboacademy.com\/blog\/#website"},"datePublished":"2026-07-05T06:03:00+00:00","dateModified":"2026-07-04T11:01:59+00:00","author":{"@id":"https:\/\/www.tboacademy.com\/blog\/#\/schema\/person\/6bb8368d4a451d7f4cbf13c0f9d1ed3f"},"breadcrumb":{"@id":"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.tboacademy.com\/blog\/thailand-shifts-focus-to-high-value-tourism-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blogs","item":"https:\/\/www.tboacademy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Thailand shifts focus to high-value tourism growth"}]},{"@type":"WebSite","@id":"https:\/\/www.tboacademy.com\/blog\/#website","url":"https:\/\/www.tboacademy.com\/blog\/","name":"Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tboacademy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.tboacademy.com\/blog\/#\/schema\/person\/6bb8368d4a451d7f4cbf13c0f9d1ed3f","name":"Anamika Chauhan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tboacademy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/430e3ef549879d5544a3bcfc15e8c881?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/430e3ef549879d5544a3bcfc15e8c881?s=96&d=mm&r=g","caption":"Anamika Chauhan"},"description":"Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com","sameAs":["https:\/\/www.tboacademy.com\/"],"url":"https:\/\/www.tboacademy.com\/blog\/author\/anamika\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tboacademy.com\/blog\/wp-json\/wp\/v2\/posts\/47834"}],"collection":[{"href":"https:\/\/www.tboacademy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tboacademy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tboacademy.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tboacademy.com\/blog\/wp-json\/wp\/v2\/comments?post=47834"}],"version-history":[{"count":1,"href":"https:\/\/www.tboacademy.com\/blog\/wp-json\/wp\/v2\/posts\/47834\/revisions"}],"predecessor-version":[{"id":47836,"href":"https:\/\/www.tboacademy.com\/blog\/wp-json\/wp\/v2\/posts\/47834\/revisions\/47836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tboacademy.com\/blog\/wp-json\/wp\/v2\/media\/47835"}],"wp:attachment":[{"href":"https:\/\/www.tboacademy.com\/blog\/wp-json\/wp\/v2\/media?parent=47834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tboacademy.com\/blog\/wp-json\/wp\/v2\/categories?post=47834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tboacademy.com\/blog\/wp-json\/wp\/v2\/tags?post=47834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}