{"id":35728,"date":"2026-03-06T09:30:00","date_gmt":"2026-03-06T04:00:00","guid":{"rendered":"https:\/\/www.tboacademy.com\/blog\/?p=35728"},"modified":"2026-03-05T10:17:41","modified_gmt":"2026-03-05T04:47:41","slug":"costa-rica-targets-europe-with-new-pura-vida-campaign","status":"publish","type":"post","link":"https:\/\/www.tboacademy.com\/blog\/costa-rica-targets-europe-with-new-pura-vida-campaign\/","title":{"rendered":"Costa Rica Targets Europe with New \u2018Pura Vida\u2019 Campaign"},"content":{"rendered":"\n

Costa Rica has launched a unified European tourism campaign titled \u201clive.life.now pura vida,\u201d unveiled at ITB Berlin 2026. The initiative shifts promotion from scenic imagery to experience-led storytelling, highlighting nature, community connections and sustainable travel. Officials say the strategy aims to strengthen Costa Rica\u2019s identity and capture growing demand for meaningful travel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Costa Rica has launched a unified European tourism campaign titled \u201clive.life.now pura vida,\u201d unveiled at ITB Berlin 2026. The initiative shifts promotion from scenic imagery to experience-led storytelling, highlighting nature, community connections and sustainable travel. Officials say the strategy aims… Continue Reading →<\/a><\/p>\n","protected":false},"author":4,"featured_media":35729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19297,2167],"tags":[23059,23053,23057,23058,23055,23054,23056],"acf":[],"yoast_head":"\nCosta Rica Targets Europe with New \u2018Pura Vida\u2019 Campaign - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tboacademy.com\/blog\/costa-rica-targets-europe-with-new-pura-vida-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Costa Rica Targets Europe with New \u2018Pura Vida\u2019 Campaign - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy\" \/>\n<meta property=\"og:description\" content=\"Costa Rica has launched a unified European tourism campaign titled \u201clive.life.now pura vida,\u201d unveiled at ITB Berlin 2026. The initiative shifts promotion from scenic imagery to experience-led storytelling, highlighting nature, community connections and sustainable travel. Officials say the strategy aims... 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