{"id":34962,"date":"2026-02-21T15:33:00","date_gmt":"2026-02-21T10:03:00","guid":{"rendered":"https:\/\/www.tboacademy.com\/blog\/?p=34962"},"modified":"2026-02-20T21:40:05","modified_gmt":"2026-02-20T16:10:05","slug":"sri-lanka-launches-lkr-2-billion-campaign-to-attract-high-spending-tourists","status":"publish","type":"post","link":"https:\/\/www.tboacademy.com\/blog\/sri-lanka-launches-lkr-2-billion-campaign-to-attract-high-spending-tourists\/","title":{"rendered":"Sri Lanka Launches LKR 2 Billion Campaign to Attract High-Spending Tourists"},"content":{"rendered":"\n<p>Sri Lanka will roll out a LKR 2 billion digital and PR campaign from April 2026 targeting 12 key markets including India, UK, Germany, and Australia. After welcoming 2.36 million visitors in 2025, the country aims to generate over US$ 4 billion in tourism revenue in 2026 by focusing on high-yield travellers and infrastructure upgrades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sri Lanka will roll out a LKR 2 billion digital and PR campaign from April 2026 targeting 12 key markets including India, UK, Germany, and Australia. After welcoming 2.36 million visitors in 2025, the country aims to generate over US$&#8230; <a class=\"more-link\" href=\"https:\/\/www.tboacademy.com\/blog\/sri-lanka-launches-lkr-2-billion-campaign-to-attract-high-spending-tourists\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":4,"featured_media":34963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19297,2167],"tags":[22175,22176,22177,22174,22173,22178],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sri Lanka Launches LKR 2 Billion Campaign to Attract High-Spending Tourists - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tboacademy.com\/blog\/sri-lanka-launches-lkr-2-billion-campaign-to-attract-high-spending-tourists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sri Lanka Launches LKR 2 Billion Campaign to Attract High-Spending Tourists - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy\" \/>\n<meta property=\"og:description\" content=\"Sri Lanka will roll out a LKR 2 billion digital and PR campaign from April 2026 targeting 12 key markets including India, UK, Germany, and Australia. 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