{"id":20175,"date":"2025-08-06T16:33:00","date_gmt":"2025-08-06T11:03:00","guid":{"rendered":"https:\/\/www.tboacademy.com\/blog\/?p=20175"},"modified":"2025-08-05T09:59:37","modified_gmt":"2025-08-05T04:29:37","slug":"tourism-australia-unveils-130m-global-ad-campaign-for-2025","status":"publish","type":"post","link":"https:\/\/www.tboacademy.com\/blog\/tourism-australia-unveils-130m-global-ad-campaign-for-2025\/","title":{"rendered":"Tourism Australia Unveils $130M Global Ad Campaign for 2025"},"content":{"rendered":"\n

Tourism Australia has rolled out a $130 million global campaign targeting the US, UK, India, and Japan. Featuring celebrities like Robert Irwin, Nigella Lawson, and Abareru-kun, the ads blend classic Aussie charm with modern storytelling. Building on the \u201cCome and Say G\u2019day\u201d platform, this campaign is set to boost visitor numbers and economic impact, aiming to hit 10 million arrivals by 2026 and redefine Australia\u2019s international appeal.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tourism Australia has rolled out a $130 million global campaign targeting the US, UK, India, and Japan. Featuring celebrities like Robert Irwin, Nigella Lawson, and Abareru-kun, the ads blend classic Aussie charm with modern storytelling. Building on the \u201cCome and… Continue Reading →<\/a><\/p>\n","protected":false},"author":4,"featured_media":20176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[2167],"tags":[2239,7670,5657,2308,2400,2217,7669,1024],"acf":[],"yoast_head":"\nTourism Australia Unveils $130M Global Ad Campaign for 2025 - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tboacademy.com\/blog\/tourism-australia-unveils-130m-global-ad-campaign-for-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism Australia Unveils $130M Global Ad Campaign for 2025 - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy\" \/>\n<meta property=\"og:description\" content=\"Tourism Australia has rolled out a $130 million global campaign targeting the US, UK, India, and Japan. 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