{"id":19621,"date":"2025-07-29T12:35:23","date_gmt":"2025-07-29T07:05:23","guid":{"rendered":"https:\/\/www.tboacademy.com\/blog\/?p=19621"},"modified":"2025-07-29T10:49:56","modified_gmt":"2025-07-29T05:19:56","slug":"kerala-tourism-wins-big-at-pata-2025-for-meme-campaign","status":"publish","type":"post","link":"https:\/\/www.tboacademy.com\/blog\/kerala-tourism-wins-big-at-pata-2025-for-meme-campaign\/","title":{"rendered":"Kerala Tourism Wins Big at PATA 2025 for Meme Campaign"},"content":{"rendered":"\n<p>Kerala Tourism\u2019s meme-based campaign has won the 2025 PATA Gold Award for Most Engaging Social Media Marketing. By mixing humor with local culture, the campaign sparked massive online engagement across platforms like Instagram and X, reaching over 1.2 million people. It encouraged user-generated content and influencer participation, redefining digital tourism promotion. This win highlights Kerala\u2019s creative leadership in travel marketing and its growing global tourism appeal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kerala Tourism\u2019s meme-based campaign has won the 2025 PATA Gold Award for Most Engaging Social Media Marketing. By mixing humor with local culture, the campaign sparked massive online engagement across platforms like Instagram and X, reaching over 1.2 million people&#8230;. <a class=\"more-link\" href=\"https:\/\/www.tboacademy.com\/blog\/kerala-tourism-wins-big-at-pata-2025-for-meme-campaign\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":4,"featured_media":19622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[2167],"tags":[2239,2308,6053,7418,2400,7004,2217,1024],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kerala Tourism Wins Big at PATA 2025 for Meme Campaign - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tboacademy.com\/blog\/kerala-tourism-wins-big-at-pata-2025-for-meme-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kerala Tourism Wins Big at PATA 2025 for Meme Campaign - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy\" \/>\n<meta property=\"og:description\" content=\"Kerala Tourism\u2019s meme-based campaign has won the 2025 PATA Gold Award for Most Engaging Social Media Marketing. 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Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tboacademy.com\/blog\/kerala-tourism-wins-big-at-pata-2025-for-meme-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-29T07:05:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T05:19:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tboacademy.com\/blog\/wp-content\/uploads\/2025\/07\/b-u24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"303\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anamika Chauhan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anamika Chauhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tboacademy.com\/blog\/kerala-tourism-wins-big-at-pata-2025-for-meme-campaign\/\",\"url\":\"https:\/\/www.tboacademy.com\/blog\/kerala-tourism-wins-big-at-pata-2025-for-meme-campaign\/\",\"name\":\"Kerala Tourism Wins Big at PATA 2025 for Meme Campaign - Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.tboacademy.com\/blog\/#website\"},\"datePublished\":\"2025-07-29T07:05:23+00:00\",\"dateModified\":\"2025-07-29T05:19:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.tboacademy.com\/blog\/#\/schema\/person\/6bb8368d4a451d7f4cbf13c0f9d1ed3f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.tboacademy.com\/blog\/kerala-tourism-wins-big-at-pata-2025-for-meme-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tboacademy.com\/blog\/kerala-tourism-wins-big-at-pata-2025-for-meme-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tboacademy.com\/blog\/kerala-tourism-wins-big-at-pata-2025-for-meme-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blogs\",\"item\":\"https:\/\/www.tboacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kerala Tourism Wins Big at PATA 2025 for Meme Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tboacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.tboacademy.com\/blog\/\",\"name\":\"Find Top Trending Blogs, Business Blog, Travel Blog | TBO Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tboacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tboacademy.com\/blog\/#\/schema\/person\/6bb8368d4a451d7f4cbf13c0f9d1ed3f\",\"name\":\"Anamika Chauhan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tboacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/430e3ef549879d5544a3bcfc15e8c881?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/430e3ef549879d5544a3bcfc15e8c881?s=96&d=mm&r=g\",\"caption\":\"Anamika Chauhan\"},\"description\":\"Anamika Chauhan is a Senior Content Writer at TBO Academy. 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