Sri Lanka earned nearly $1.71 billion from tourism in the first half of 2025, marking a 10% rise over last year. Despite 1.17 million tourist arrivals, the nation missed monthly visitor targets for six consecutive months. Delays in visa policies and marketing campaigns continue to hinder full recovery. Officials are now focused on strategic reforms to hit the year-end goal of $5 billion and 3 million arrivals.<\/p>\n","protected":false},"excerpt":{"rendered":"