{"id":5116,"date":"2026-01-30T12:00:00","date_gmt":"2026-01-30T06:30:00","guid":{"rendered":"https:\/\/www.tboacademy.com\/blog\/es\/?p=5116"},"modified":"2026-01-27T14:42:03","modified_gmt":"2026-01-27T09:12:03","slug":"expedia-avanza-estrategicamente-en-el-mercado-hotelero-europeo","status":"publish","type":"post","link":"https:\/\/www.tboacademy.com\/blog\/es\/5116\/","title":{"rendered":"Expedia avanza estrat\u00e9gicamente en el mercado hotelero europeo"},"content":{"rendered":"\n

Expedia est\u00e1 ganando terreno en Europa mediante una estrategia B2B discreta pero eficaz, aprovechando el impacto del Digital Markets Act, que limita el dominio de Booking.com. Su modelo se centra en alianzas con bancos, aerol\u00edneas y fintechs, expandiendo la distribuci\u00f3n hotelera m\u00e1s all\u00e1 de las OTAs tradicionales. Aunque aumenta la complejidad operativa para los hoteles, este enfoque ofrece nuevas fuentes de demanda y oportunidades de diversificaci\u00f3n rentable.<\/p>\n","protected":false},"excerpt":{"rendered":"

Expedia est\u00e1 ganando terreno en Europa mediante una estrategia B2B discreta pero eficaz, aprovechando el impacto del Digital Markets Act, que limita el dominio de Booking.com. Su modelo se centra en alianzas con bancos, aerol\u00edneas y fintechs, expandiendo la distribuci\u00f3n… Continue Reading →<\/a><\/p>\n","protected":false},"author":15,"featured_media":5117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7084,19],"tags":[7356,7357,7355,7353,7354,7358],"acf":[],"yoast_head":"\nExpedia avanza estrat\u00e9gicamente en el mercado hotelero europeo - Tbo Academy Articles Spanish<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tboacademy.com\/blog\/es\/5116\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expedia avanza estrat\u00e9gicamente en el mercado hotelero europeo - Tbo Academy Articles Spanish\" \/>\n<meta property=\"og:description\" content=\"Expedia est\u00e1 ganando terreno en Europa mediante una estrategia B2B discreta pero eficaz, aprovechando el impacto del Digital Markets Act, que limita el dominio de Booking.com. 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